Nevil Patel - Portfolio

Defining a brand that brings together contemporary living and Indian sensibilities.

About Project

This project was part of an academic exercise focused on identifying gaps in the market and developing a brand around an overlooked opportunity. I worked in a team of two to analyze emerging categories and consumer trends.

Through this exploration, we observed that modular kitchens were rapidly gaining popularity in Ahmedabad and across India. Despite this growth, there were very few brands that positioned modular kitchens as a distinct, premium offering with a strong identity.

Concept

This led us to explore a new direction. What if a modular kitchen brand could feel premium, yet distinctly Indian and authentic?

This idea became the foundation for HOMA, a conceptual brand that reimagines modular kitchens through a lens of cultural richness, material sensibility, and contemporary design.

Process

We began by studying how kitchens in Indian homes have evolved over time, understanding their cultural role and how changing lifestyles have influenced their transformation.

We also analyzed the existing market, identifying key players and evaluating how structured or unorganized the category is. Based on these insights, we defined the brand’s values along with its long-term vision and direction.

We studied how kitchens have transformed over time and conducted interviews to understand the reasons behind this shift and what people expect from modern kitchen spaces.
We observed that several important aspects of the kitchen experience remained overlooked. To better understand this, we broke down the industry and analyzed its different layers to identify meaningful gaps and opportunities.
A few key observations and emerging demands led us to focus on the modular kitchen segment as a relevant area to explore further.
We identified the major players in the modular kitchen industry alongside local carpenters and contractors, who continue to play a significant role in shaping the market.
We explored short, two-syllable names that are easy to recall and resonate with an Indian audience, aiming for a balance between modern appeal and cultural significance, reflecting the idea of kitchen as both functional and deeply meaningful.
We explored short, two-syllable names that are easy to recall and resonate with an Indian audience, aiming for a balance between modern appeal and cultural significance, reflecting the idea of kitchen as both functional and deeply meaningful.

Defining Brand

Logo Concept

The logo is inspired by the modular structure of a kitchen, translating its layered organization into a visual system. The three sections represent overhead storage, a central work surface, and the base, forming a balanced and structured composition.

Within this arrangement, the letter H emerges naturally, reinforcing the brand name while maintaining simplicity. The form reflects modularity, adaptability, and clarity, allowing the identity to scale seamlessly across digital and physical applications.